Callgrade scores every sales call against your framework, builds performance profiles for each closer, and generates weekly coaching plans — so managers stop guessing and reps actually improve.
Most sales teams train like gym newbies guessing at exercises. Callgrade is the structured protocol — with a coach who watches every rep and adjusts the plan weekly.
Specific, actionable coaching notes for every stage of the sale. Not a summary — a diagnostic.
Everyone looks the same on a revenue report. Callgrade shows you the patterns underneath.
Prospects love them. Rapport is effortless. But they spend 40 minutes on small talk and run out of time before the close. Great relationship, no urgency.
Answers every question perfectly. Product knowledge is elite. But they never take control of the call — the prospect leads, and the closer just reacts.
Strong openers, weak finishers. Energy drops after the presentation. Objections go unhandled. Follow-ups don't get booked. Deals die in the last 10 minutes.
You can't coach what you can't see. Callgrade tracks every phase across every call,
so patterns like these stop hiding in plain sight.
Sales coaching today is inconsistent, subjective, and based on a fraction of reality.
of calls are ever reviewed by a manager. The other 90% are a black box.
is how long training lasts. You invest $50K in methodology. By month two, old habits are back.
is what Callgrade scores. Every call, every closer, every phase. Consistent and objective.
Bring your own sales framework or use one of ours. No month-long implementation.
Upload transcripts or connect Fathom, Gong, or any recording tool. As few as 3 calls per closer to start.
Map your sales process to our scoring engine. Use CLOSER, MEDDIC, Sandler, or build your own. We define what "great" looks like at each phase.
Scorecards per call. Performance profiles per closer. A dashboard showing who's strong, who's struggling, and exactly where.
Auto-generated meeting agendas, role-play scripts for each rep's weaknesses, and weekly progress tracking. Coaching that compounds.
This is what turns blind training into structured progress. Each closer gets one thing to work on — and accountability to actually do it.
Callgrade identifies each closer's highest-leverage weakness from last week's scores. One focus per rep — not five things, one thing.
Every call gets graded automatically. Each scorecard checks: did they apply the weekly focus? Yes or no. Binary tracking, no ambiguity.
Auto-generated meeting agenda with the rep's scores, their weekly focus results, and a role-play script targeting their specific weakness.
Week over week, watch the scores move. When a weakness is locked in, move to the next one. Compounding 1% improvements, not one-off training events.
Everything you need to run a data-driven sales team — without spending your week in call recordings.
See every closer ranked by overall grade, phase scores, and improvement trajectory. Know who your best and worst performers are at a glance — alongside close rates and KPIs.
Every call scored against your framework, every time. No inconsistency, no favoritism, no "I didn't have time to listen." The data doesn't have a bad day.
Walk into every 1:1 prepared. Auto-generated agendas based on each closer's actual performance data — not your memory of one call you overheard last Tuesday.
Targeted practice scenarios built from each rep's specific weaknesses. Not generic training — drills for exactly what they need to fix this week.
Spot team-wide gaps invisible to the human eye. When every closer scores D on objection handling, that's a training problem — not a people problem.
Use CLOSER, MEDDIC, Sandler, Challenger, or build your own. Your sales process, your grading criteria, your definition of what "great" looks like at each phase.
Callgrade doesn't just improve your current team. It changes how you hire, evaluate, and invest in people.
Score mock calls during interviews or ask candidates to share recordings. See exactly how they sell — discovery, objection handling, close — before you make the offer. Stop hiring on vibes and gut-feel chemistry.
When a rep's numbers drop, is it a temporary slump or a permanent ceiling? Callgrade shows you exactly which phases are declining and whether the trend is recoverable — so you coach the right people and cut the right ones faster.
Some reps take coaching and run with it. Others flatline no matter what you do. Weekly score trends make this obvious in weeks, not quarters. Invest your time where it compounds.
When every call is scored, every rep gets targeted coaching, and every week shows progress — close rates go up. That's not a theory. It's math.
What would a 10% increase in close rates mean for your business?
Send us 3 recordings per closer. We'll score them and walk you through the results live. You'll see patterns about your team that no amount of ride-alongs would catch.
Book Your Free AssessmentNo credit card. No commitment. 30 minutes with your own data.